Jewel In The Sea


The Project

Website Rebuild, E-Commerce Integration, Photoshoot Organization

Jewel In The Sea is a Nantucket based, family run, jewelry store that was formerly known as Jewel In The Isle until it was purchased by its current owners in 2016. When the current owners came to The 108 they had a brand with a lot of history operating under a new name, a beautiful storefront, and a simple website highlighting their physical location.

Jack, Kate & Meg had a very clear vision for what they wanted for their brand and they were ready to have Jewel In The Sea past the 30 miles of ocean that separates Nantucket from the rest of the world. They wanted an easy shopping experience that their customers could enjoy not just on Nantucket. As they had never offered a streamlined shopping experience before they wanted this new component of their business to be front and center on their site. They also wanted to ability to add products to their ever evolving inventory all while highlight their story and love for Nantucket. They also needed support in getting great product shots and images for their website so we help create the vision and brought in a wonderful photographer to execute. Finally we wrapped it all together by integrating their product catalog into their Instagram account and helped create a social media plan.


I enlisted Taylor for the purposes of building us a new and unforgettable website along with a full e-commerce component. No easy task as I can attest. This may have been the smartest business decision I have made yet.

Taylor consulted with us on what our goals were, what websites we liked and didn’t like, what functions our site needed to serve along with a punch list of other questions she had for us. Shortly thereafter she was off and running. We had a launch date that we were shooting for that would put us online right before the holiday shopping season. Taylor assured us this was attainable and delivered as promised.

Working together over the next few weeks was a breeze. TayKorp, as I like to call her was accessible, professional, organized, driven and extremely thorough. She delivered above and beyond our expectations and added features to our site that we hadn’t even thought of.

Our website was a money maker right off the bat with sales beginning on Day 1. Throughout the first few weeks of being live Taylor checked in and tweaked things as needed.

The 108 continues to be a valuable asset to our business. Their Social Media Management and insight into shopping trends is something we tap into regularly. I whole heartedly encourage businesses to partner with Taylor and The 108 for whatever needs they may have. They won’t be disappointed.

Jack Pearson
Jewel In The Sea