Jasmine Cruz Fitness


The Project

Website, Brand Development, Photoshoot Organization

Jasmine came to The 108 as personal trainer based on Nantucket looking to launch her business. She had been teaching at local health clubs but wanted to promote her services on a greater scale. Jasmine had the experience, story and vision for what she wanted but needed help connecting the dots.

Jasmine needed a website that allowed people to feel like they were getting to know her. We wanted to give a look at Jasmine’s lifestyle and passions and be sure to highlight her strong Instagram game. Jasmine wanted to create a space that highlighted her personality, ways to works out with her & past clients’ experiences. One of the biggest obstacles was bring Jasmine’s vision to life with photography but we working with Jasmine to develop a clear vision for the shoot then brought in a fabulous photographer to execute the vision and the resulting photos were amazing!


I met Taylor a few years ago and we immediately clicked. She has a very bright and positive energy about her. We both began working at Nantucket Cycling & Fitness around the same time. I expressed to her wanting to make a website but I had no clue where to begin! She met with me on many occasions to discuss ideas and brainstorm. She was so positive and creative with her ideas, I knew she would be the perfect person to build and design my website. I was absolutely in good hands.

Although we are friends she kept the work incredibly professional which I respected. We met numerous times as the site began being built. She always remained positive and pushed me where I needed it! I was a little reluctant on the photography portion.

After the photos were done Taylor finished my website and I was amazed! She took my ideas and created something I know I couldn't have! The website is user friendly, creative, and professional! I would highly recommend her to anyone and know her company The 108 will be very successful!

Jasmine Cruz
Jasmine Cruz Fitness